SpyFu is a competitor-focused SEO and PPC research tool trusted by 200,000 monthly users, offering unlimited data access, keyword research, backlink analysis, and AI-driven content optimization with RivalFlowAI, starting at just $33/month with a 30-day money-back guarantee.
Key Features For SpyFu:
- Keyword Research: Access 73 billion results across 123 million domains, with unlimited keyword searches, Google Ads history, and CPC/search volume data for SEO and PPC campaigns.
- Competitor Analysis: Uncover competitors’ organic and paid keywords, ad variations (18 years of history), and ranking strategies, with tools like Kombat for multi-competitor insights.
- Rank Tracking: Monitor 5,000–15,000 weekly keyword rankings on Google, Bing, and Yahoo, with SERP analysis and historical data (6 months for Basic, 15+ years for Professional).
- Backlink Analysis: Identify competitor backlinks by keyword, with outreach tools for influencer marketing and 100% safe, Google-indexed link recommendations.
- AI Content Optimization (RivalFlowAI): Analyzes content gaps against higher-ranking pages, providing AI-driven suggestions to improve SEO rankings, requiring only editable content (no coding).
- Custom Reporting: Generate unlimited, white-label PDF reports (100 for Basic, unlimited for Professional), including domain overviews and advanced SEO/PPC analytics.
- Additional Tools: PPC negative match recommendations, ad test history, domain leads, top lists (e.g., highest CPC keywords), and API access (Professional plan).
SpyFu Pricing Plans:
- Basic ($33/mo annually or $39/mo monthly): 10,000 search/export rows, 100 domain overview PDFs, 6 months historical data, 250 sales leads, 5,000 weekly tracked keywords, 1 seat ($15/additional). Ideal for freelancers.
- Professional ($58/mo annually or $79/mo monthly): Unlimited search/export rows, unlimited PDFs, 15+ years historical data, 500 sales leads, 15,000 weekly tracked keywords, API access, 1 seat ($30/additional). Suits agencies and businesses.
- Discount Offer: Sign up for a RivalFlowAI free trial to lock in lifetime discounts (e.g., Basic: $8–$9/mo, Professional: $37–$49/mo annually). Cancel RivalFlowAI anytime and keep the SpyFu discount.
- Payment Options: Major credit cards, PayPal, bank transfer, cryptocurrency.
- Risk-Free: 30-day money-back guarantee, no contracts, easy cancellation via email, live chat, phone, or social media (e.g., X, Facebook).
- Free Plan: Limited features, no trial, but allows basic competitor and keyword research.
Unique Selling Points:
- Affordability: Starts at $33/mo, 38% above the $24/mo average for basic SEO tools but cheaper than SEMrush ($139.95+/mo) or Ahrefs ($99+/mo), with unlimited data across all plans.
- Unlimited Data: All plans include unlimited searches, exports, and US/international data access, unlike competitors with strict limits.
- Ease of Use: Intuitive interface with 200+ video tutorials, step-by-step guides, and a 4.5/5 G2 rating (380 reviews), praised for user-friendliness.
- Historical Data: Up to 15 years of ad and ranking history (Professional plan), ideal for deep competitive analysis, though limited to 6 months on Basic.
- Trusted by Brands: Used by industry leaders, with PC Magazine Editors’ Choice and G2 Top 50 Product awards.
Additional Offerings:
- Free Tools: Basic competitor research, keyword analysis, and domain overviews via the free plan.
- Resources: Blog, tutorials, glossary, video library, and Serpstat Academy for learning.
- Community: Engages via X, with users praising its SEO/PPC insights (e.g., “SpyFu is a cheat code for SEO and Google Ads”).
- Support: Live chat, email, phone, and social media support, with a “SpyFu - Not Dicks” policy emphasizing customer fairness.
- Affiliate Program: Earn commissions by promoting SpyFu.
Comparisons With Ahrefs:
SpyFu ($33+/mo) focuses on competitor keyword research and PPC analysis, with unlimited data and 15 years of historical data (Professional plan), compared to Ahrefs’ ($99+/mo) 1.25 billion keywords and deeper backlink focus. SpyFu’s affordability, unlimited exports, and RivalFlowAI content optimization make it ideal for budget-conscious users and PPC strategists, while Ahrefs suits advanced backlink and SEO analysis.